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Intellectual Property Protection

Did you know that intellectual property extends well beyond patents, trademarks and copyrights? It seems that ever since the early days of the web "borrowing" content has been an integral part of web culture. Images, videos, music and written articles were always used freely by anyone building sites or looking to drive traffic to their sites. As the web has matured so has the issue of intellectual property within the community of content creators.

There are legal firms out there who specialize in going after sites that “borrow” content as well as theme colors and designs from other sites. Sometimes the penalties for this can be quite stiff so as business owners it’s important to know who your designers are and where their content comes from. More importantly, getting caught doing this reflects very badly on your business and the loss of reputation is something that can’t be measured in dollars and cents. It may seem like a small thing to use images from another site but the risk far outweighs the few dollars saved by paying for your images through places like istockphoto.com. These services often offer royalty free images as well so with a little patience and searching you can usually find what you’re looking for.

If you want more specialized content consider creating some of your own or with the help of our multi media service specialists. We can help you create custom photos and videos that suit your needs and will always work with you to achieve your desired goal.